We don’t just formulate for dryness, we clinically test our products to ensure they actively address its most common root causes. Every formula is evaluated to meet The MAJI LANE Standard™, a benchmark we hold ourselves to so your skin and hair never have to settle for short-term fixes or surface-level comfort.
Dryness and damage doesn’t have a single cause, so our testing doesn’t have a single focus. Each product is evaluated under real-world conditions that reflect the key stressors known to deplete hydration and damage the skin barrier, including:
Hard Water Exposure - Which disrupts pH balance and leaves a drying mineral residue on skin and hair.
Urban Pollution - Including airborne particles and oxidative stress that degrade the skin barrier and strip moisture.
Lifestyle Stressors - Such as regular makeup wear, frequent air travel, harsh cleansers/over-exfoliation, blue light exposure, dehydrating diets (caffeine, alcohol, low water intake) and sleep deprivation.
Seasonal Extremes - Like low-humidity winter air and overheating, both of which impair the skin's ability to hold moisture.
Compromised/Fragile Hair - Hair subjected to frequent hair dyeing/heat styling, exposure to hard water, harsh weather conditions and naturally dry hair types.
HOW WE TEST
Formulas are assessed for both hydration performance and skin/hair compatibility.
To pass The MAJI LANE Standard™, a formula must:
Show a measurable increase in hydration and moisture retention.
Avoid triggering flare-ups or irritation in the majority of test subjects.
Maintain performance under multiple environmental stressors.
PROVEN, NOT JUST PROMISED
Our testing ensures that every product you use from us isn’t just “hydrating” in theory, it actively helps restore and support your moisture barrier across real, daily dryness stressors. That’s why you’ll see the Hydration Standard statement across our range - it's our way of saying your dryness has met its match.
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