Every formula is evaluated to meet the Environment-Smart Standard™, a benchmark we hold ourselves to so your scalp and hair never have to settle for short-term fixes or surface-level comfort.
Environmental damage has many causes, so our testing reflects that. Each product is evaluated under real-world conditions that reflect the key stressors known to deplete hydration and damage the skin and hair cuticle, including:
Hard Water Exposure - Which disrupts pH balance and leaves a drying mineral residue on skin and hair.
Urban Pollution - Including airborne particles and oxidative stress that degrade keratin proteins, roughens hair cuticles and triggers scalp inflammation.
Climate Extremes - Like low-humidity winter air, heat and UV exposure, all of which damage the skin barrier and cause hair to become dry and highly prone to breakage and split ends.
HOW WE TEST
Formulas are evaluated for both efficacy and skin/hair compatibility.
To pass the Environment-Smart Standard™, a formula must:
Prove its performance when exposed to pollution, cold, UV, and hard water.
Show measurable improvements in hydration in lab testing.
Show no signs of irritation potential.
PROVEN, NOT JUST PROMISED
Our testing ensures that every product isn’t just ‘environment focused’ in theory, it’s scientifically proven to help support skin and hair under the most common damage-inducing environmental stressors. That’s why you’ll see the Standard across our range - it's our way of saying your environment has met its match.
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